Amazing motivation and creative thinking closes the deal, thanks to Chuck for sharing his story with us.
From: Chuck Johnson
Date: 28 December, 2011 6:56:06 PM GMT-03:00
Subject: How I landed a big account with a piece of birthday cake?
Hi Kevin, here's one of those success story that you only hear about from someone else but wished it would happen to you someday!
Well, that someday came!
On Christmas day my sisters told me we're having Bobby's 50th birthday party at the Tackle Box Bar & Grill at 5:30, which was on Monday the 26th. Knowing this on Christmas day I went ahead and started building a Mobile Website that night. Monday morning I went ahead and finished it before leaving for the party.
While at the Tackle Box the music was loud with a lot of people and I don't know who to talked to being it's was my first time there. So in conversation, Bobby confirms and points out who the owner is for me.
As it got later the crowed thin out, and still it just didn't feel right for me to approach the owner. The party was just ending and people were leaving. My sister brought this huge chocolate/chocolate cake and she asked if I wanted some to take home with me. That's when the KLT light went off.
So I sliced off a big piece and walked over to the owner and said, I thought I would bring you a piece of birthday cake and say thanks for the hospitably, you've gott'a rocken place here! He was surprised, said thanks, we introduced ourselves and I didn't say one word about a mobile website......What? That's what my sister said after she asked me how'd it go? I told her it's Ok, were coming back tomorrow to close the deal.
Well, it worked!
I went back the next day and within 15 minutes of talking to Richard, he was all over the mobile website. I told him his desktop website was broken because he didn't have any coupon offers or an event page their for when the bands were playing and besides that, he didn't even know someone spelled his domain name wrong (thetac*lk* eboxbarandgrill.com) and let it go. Then I asked who was taking care of his Facebook account because there's other businesses advertising all over it from other local bar's in town.
You should of seen his eye's light up and his mouth drop!
Here's what he kept saying over and over again; I don't know any of that stuff, the girl that took care of our website doesn't work here anymore, I don't know anything about all this techy stuff and I JUST DON"T HAVE THE TIME to mess with it. But one thing was clear to him, he needed someone to do it for him, take care of it all and HE came right out & asked me if I did all that stuff. And I said of course! As Richard put it, I need someone to take care of all that stuff! Can you do it?
I told him I can write up a proposal of what it will cost and get it over to you as soon as possible.
Now this Bar & Grill is the most popular redneck of all redneck bars around and they always have great turnouts for the bands that play there. So what am going to include in my proposal is live streaming video to play over Facebook. Not all night, just one song out of the first set they do. This is for those people that are sitting on they're butt's at home watching. It's a promotional way & tool to get them out of the house and down to the Bar once they see & hear a band playing.
Eventually when this streaming video software is further developed & becomes advanced on mobile phones, this will bring the Tackle Box into the new mobile age of nightclubbing that other's will envy!
So the whole package, building a new desktop website, and a mobile site, managing Facebook, streaming video, should run around $2000, to $2500 (Ball Park) setup fee and $500 to $700 a month.
Pretty good for 15 minutes of work with Richard and an hour that I spent building the mobile site. Cake was free!
The moral of this story is kill them with kindness, even if it's a piece of birthday cake aka build your KLT and do your research! Anything you can find that is out of place and costing them money? They listen!
Thanks, and we're on our way to a great New Year!
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