Once you are under the Certificates, Identifiers, and Profiles, you need to create a Pass Type ID.
1. Click the Pass Type IDs on the left side menu.
2. Then click the Add button on the upper right side (the plus button).
3. Enter the Pass Type ID Description, it is recommended like: "Pass Type ID for Business Name"
4. Under the Identifier field enter the word pass first then a reverse domain format. For example pass.com.localpass.businessname but it can be anything, as long as the word pass is present as the first word.
5. Click the Continue button.
6. Once the Pass Type ID has been successfully registered, click on the Done button.
7. Click here to proceed to Step 4.