Enhanced communication with customers
Improves business-consumer relationships in a way that traditional loyalty schemes will never be able to replicate. As soon as your customer chooses to add your Pass to their mobile wallet, you will have a direct line of communication to their smartphone and a method of communication that customers want, and have chosen, to receive.
Improved brand appearance
Any brand using cutting-edge technology to offer a new service will be regarded positively by their customers, especially if they modernize ahead of their competitors. Running a Pass campaign will position your business as an innovator and ahead of the curve- your customers don’t know how easy it is to do!
Increased brand awareness
Mobile wallets are not only convenient and efficient for customers, but they’re also a frictionless way for businesses to get into customers’osmartphone and stay there. Businesses can leverage mobile wallet’s geo-location features to deliver highly relevant messages and promotions directly to customers’ phones, capturing their attention at the right place and time. By getting your brand into the prime real estate of the smartphone, you are able to increase brand awareness and incite action when it is most likely to occur.
increased customer loyalty
A good experience will lead to customer satisfaction, customer loyalty, and profitability. With mobile wallet content you can offer your customers a great experience every time. In today’s world, customers are fickle, and loyalty is far more about convenience for the customer as it is about sentimentality, so it’s important to make sure that you are not lagging behind your competitors.
When you use a paper coupon, or it expires, it no longer has any value to either the customer or the business that made it. Similarly, when you send an email or SMS, you can’t later change or update it. A major advantage of digital coupons is their perpetuity- they are ‘alive’. A customer only needs to add your Pass once to their mobile wallet. When the coupon or offer is redeemed or expires, the Pass will become unusable. However, it will then stay on their phone for an unlimited time, and you can change and update it whenever you want.
And the best part? No matter how many new offers or notifications you send out on your Pass, it will only count as ONE of your passes.