It is possible to interactively prompt users who downloaded your app, to rate the app and write a review on the App Store.
This option will work for apps which are live on the App Store.
Before requesting a new build (update), make the following changes in the settings of your app.
From the dashboard of your app access Application Settings:
Click on iOS Specific Settings / Rate App Settings:
Enter your app's Apple ID,
Note: to find out your app's Apple ID log in to your account on itunesconnect.apple.com / navigate to "Manage your applications" / "App information".
Pick the activity which will triger the the "rate app" popup message:
- prompt at launch, or
- at relaunch from background
You can also personalize the message encouraging user to rate/review your app,
as well as the text on relevant buttons.
The popup message will look like below:
Tapping on "Rate It Now" user will be taken to "Rating section of your app" from App Store. After signing in with his/her Apple credentials user will be able to rate your app/ submit a review of your app for the App Store.