What is the user experience?

The core user experience provided by a NFC tag lies on its simplicity. Once encoded, all the user needs to do is place their NFC capable device close to the tag and once the device reads the data stored in the tag, it automatically launches a specific app for the specific data that was read. For example, if the stored information is a URL, once the device reads that information, it launches the mobile device's browser and goes directly to the specific URL. No scanning or downloading any special app to get the information from a NFC tag.