Your brick&mobile site is designed and built using Google’s best practices… The 4 B’s
- Be clear with your message and avoid ‘overkill’ on mobile content.
- Be ready as mobile commerce is not a prediction, it’s happening right now.
- Be found by optimising your message and content specifically for mobile devices and browsers, it’s a different format to desktop.
- Be smart and understand the value in your mobile presence by getting the right data back and choosing the right web partner.