The colors and images settings allows you to specifically brand the pass according to your branding or your client's branding.
1 - Background color
Specify the overall background color of the pass. Usually, this should go well with the other branding color profile of the logo or event.
2 - Label Text Color
This will be the color of the label texts. For example, the label for the amount of points that is currently on the card.
3 - Value Text Color
This will be the text color of the value of the label. For example, if the label for points is red, you can make the value to be blue.
4 - Icon Image
Upload an icon image with a width of at least 120px. This icon image will appear on the lock screen of iOS devices.
5 - Logo Image
The logo image will appear on the upper left side, spanning to the middle of the mobile pass. The dimension should be at least 100px in height. On the example above, the dimension of the logo was 419px x 120px (W x H).
6 - Strip image
This can be a part of a promotional poster, artwork related to the event. In this case, an image with full of lenses was used so that no matter which part gets cropped, there will still be part of the image that will tell what the strip image is all about. Strip images gets cropped depending on the type of 2D barcode is used for the pass.
The Supress Shine Effect, when checked, will remove the glossy effect on the strip image.